Brochures & Literature
Communicate | DMOs | Educate | Museums
People still like to pickup, hold, and read brochures and literature, written using plain-old text. content-smith LLC can use their large library of imagery and vast experience in writing travel guides and marketing material to create such literature. The finished product can be used in print or PDF distribution for various applications.
Creating brochures is a combination of finding the right images, writing the right text and laying it out in an overall manner that makes sense to the intended reader. Whether it be a single or multi-page piece, or a tri-fold brochure, we can develop content that will fit any layout.
Brochures and literature are not just limited to marketing purposes. We’ve also created content for promoting places to visit and explore. Our travel writing experience can be used to help you communicate a wide-array of topics, such as instructions for self-driving tours.
Examples
Below are two examples:
- A tri-fold brochure used for marketing day-tours
- Tour instructions or tour guide for self-driving tourists that wish to explore a historical road and places of interest
In our examples, look for:
- Easy-to-read layout
- Quality photography
- Summarized text for quick reading
- QR codes to point readers to a website
Tri-fold Brochure
This brochure was created for our client, Grand Circle Tours dba Greater Zion Tours, that specializes in providing day-tours of Southwest Utah. They needed a brochure that can be placed in racks at local hotels and restaurants so that area tourists are aware of their tour offerings.
There are two sides that make up this tri-fold brochure. The following image is the front side that would be printed on one side of the paper:
The following is the back, or inside, the brochure. It would be printed on the opposite side of the paper. When printed on both sides and folded three-ways, it would be the tri-fold brochure pictured below.
Example of the finished product:
Tour Guide Literature
The Newberry Springs Chamber of Commerce, in conjunction with San Bernardino County Travel & Tourism, needed to provide tourists a paper handout (literature) so they can follow a self-drive tour of historic places of interest along a segment of Route 66.
The excerpt and downloadable PDF below provides an example of how content-smith LLC created a piece that can be both printed and handed to visitors or can be downloaded from the Chamber’s website. Visitors can also download the PDF and read it from their phone while they’re on the road. This literature matches an accompanying video tour that we also created for them. See Route 66 Virtual Road Trip.
Notice how we designed this tour guide so that the reader can read about each place of interest and see a picture of what it looks like. We employed a table (row/column) design so readers can easily distinguish one place or stop to the next. Every tour guide we create includes a custom-created map pointing out the tour route and all the places of interest.
Excerpt:
